MidAmerica Boating
The Original Boating Newspaper
Home
The Newspaper
Article Summaries
Feature Articles
Boats for Sale
Sell Your Boat
Dealers and Marinas
Subscribe
Media Kit
Resource Links
Email
Mid-America Boating: the premier resource for North Coast boaters.
Media Kit Boats For Sale

  • Why advertise in Mid-America Boating?
    • Mid-America Boating is a viable medium to reach over 52,000 boating enthusiasts in Ohio, Michigan, Indiana, New York, and Pennsylvania.
    • Mid-America Boating is second to none when it comes to zeroing in on news and information that boaters want to read.
    • Mid-America Boating sells your product or services. If it has to do with boating, we have a proven track record. Ask our advertisers. Many have been using Mid-America Boating as their primary source for reaching the boating market since 1972.

  • Why have we been so successful?
    • Mid-America Boating is the official paper of the I-LYA (Inter-Lake Yachting Association) with 146 member clubs totaling over 45,000 individual boaters.
    • Mid-America Boating is distributed free at over 470 outlets where boaters congregate. Distribution locations include: boat clubs, marinas, marine stores, boat dealers, restaurants, plus direct mail subscribers.
    • Mid-America Boating is the official program for two of the country's largest consumer boat shows -- the Mid-America Boat Show at the I-X Center every January in Cleveland, and the Cedar Point In-Water Boat Show staged at beautiful Cedar Point in Sandusky, Ohio. These two shows have a combined attendance of over 80,000.

ADVERTISING SPACE RATES & SIZE DIMENSIONS
(Effective 1/1/15 -- Subject to change without notice - Contact us for verified rates)
Ad
Size
1x
Rate
4x Contract
Rate
8x
Contract
Color
(add)
Dimensions
(W x D)
Full Page $900 $840 $770 +$300 10.25" X 12.5"
Half Page (horiz.) $465 $430 $400 +$150 10.25" X 6.2"
Half Page (vert.) $465 $430 $400 +$150 5.03" X 12.5"
Quarter Page $245 $230 $210 +$75 5" X 6.2"
Eighth Page (horiz.) $130 $120 $110 +$50 5.03" X 3.063"
Eighth Page (vert.) $130 $120 $110 +$50 2.421" X 6.2"
Sixteenth Page $75 $70 $65 +$50 2.421" X 3.063"

*Note: These rates do not apply to the Official Boat Show Program Issues of Mid-America Boating. Rate cards for these issues are sent out to all advertisers and exhibitors prior to each show, or upon request. To qualify for inclusion in either Official Boat Show Program, Show management requires Program advertisers to be registered exhibitors and/or members of Lake Erie Marine Trades Association (LEMTA).

MECHANICAL REQUIREMENTS
  • Preferred file type: Adobe Acrobat PDF prepared using standard Press Optimized or PDFX1a settings
  • A miminum of 200 DPI at final print size for all electronic files
  • Files should be prepared as Gray Scale or CMYK, depending upon contracted ad type
  • Compatibility: Acrobat 4.0 (PDF 1.3) with all fonts embedded
  • All type/fonts, photos, and graphics must be converted to Gray Scale or CMYK format (no RGB or SPOT colors)
  • All files should be submitted at exact ad trim size, (i.e. no extra white space, margins, slugs, etc , outside the live matter area)
  • Alternatively, ads may be submitted to size as 200 DPI (minimum) JPG, TIF or EPS files with all fonts converted to paths No native application files (Quark, Indesign, Word, Publisher, etc. ) are accepted
  • It is the responsibility of the advertiser to supply professionally prepared, properly specified PDFs for final production. Incorrectly prepared files may be returned to the advertiser/preparer to be corrected and resubmitted. Mid-America Boating cannot be held liable for improperly prepared ad files submitted by an advertiser or their agents

DEADLINES & PUBLICATION DATES
Issue Deadline For Materials Distribution Date
January/February 2017
Official Program for the Progressive North American Sail & Power Boat Show at Cedar Point
December 5, 2016 December 28, 2016
March 2017 February 6 February 13
April 2017 March 6 March 13
May 2017 April 10 April 17
June 2017 May 8 May 15
July 2017 June 12 June 19
August 2017
Official Program for the Progressive Mid-America Boat Show at the Cleveland Int’l Exhibition (I-X) Center
July 24 July 31
September/October 2017 August 21 August 28
January/February 2018
Official Program for the Progressive Mid-America Boat Show at the Cleveland Int’l Exhibition (I-X) Center
December 1, 2017 December 29, 2017

Please contact us for specific information about advertising material submission, printing,
reproduction quality, 4-color process, spot color, ad proofs, or terms and conditions.
*A Note About Ad Proofs: All necessary ad materials MUST BE RECEIVED IN OUR OFFICE BY THE PUBLISHED DEADLINE, (sorry, no exceptions) in order to receive an ad proof. An ad proof is provided as a courtesy to check the material provided by the advertiser for spelling errors, prices, etc. -- not for making changes to different words, phrases, prices, etc, not supplied in the original materials. Any corrections to proofs must be made after receipt of first proof. any additional typographic or design changes made after the first proof will incur and additional charge and will be billed as "Author's Changes". We cannot be responsible for errors or omissions if the job is printed as per your OK.

Distribution Area

Distribution Area
Mid-America Boating is distributed to 46 states
and Canada, although 85% of distribution is
along the south shore of Lake Erie including
Ohio, Michigan, Indiana, Pennsylvania and
western New York.
Phone 216-371-5750
800-321-5750
Fax 216-371-5440
Email frank@midamericaboating.com
Address Mid-America Boating
720 Radford Dr.
Richmond Hts., OH 44143


Home | The Newspaper | Article Summaries | Feature Articles | Boats For Sale | Sell Your Boat | Dealers & Marinas
Subscribe | Media Kit | Resource Links |

Copyright © Recreation Press
Website development by Victory Vision