Page 3 - Mid America Boating - January 2024 issue

This year’s Boat Show will also be a special sales event…

When more than 45,000 visitors climb
aboard the 400-plus power and sailboats
in the 2024 Progressive Cleveland Boat
Show, presented by Toyota Tundra, they’ll 3 [ MID-AMERICA BOATING ]
be offered special discount prices and
free equipment packages during what’s
set to be a 4-day-only marine sales
special event while the show is docked in
the I-X Center, January 18-21.

hile the boat show is always
designed to be a taste of JANUARY/FEBRUAR 2024
“Wsummer fun for all,” explains
Michelle Burke, president of the Ohio Marine
Trades Association, “behind the glamor and
excitement it’s serious business for all our
exhibitors . They don’t just come to show off
their new boats and accessories . As busi-
nesses they need to make sales, especially in
the off-season . And, to make that happen, all
dealers will be participating in a special sales
promotion during this year’s show .”
Essentially, every dealer will be featuring
show specials that may include such things available only during the 4-day show, essen- When visitors take a break from checking “Boating is a family experience, and that’s
as discounted prices on boats, special bonus tially assuring buyers that they’ll never save out everything from paddleboards to motor why our show is experiential,” Burke prom-
accessory packages, low interest rates, free more money than now and their new boat yachts, this 67th annual edition of Ohio’s ises . “From the premiere of an all-new Kids
services, dockage and storage specials, and will be ready for spring delivery .” oldest and largest boating and fishing expo Zone to seeing paddleboard or kayak demos

many more . Meanwhile, for those not ready to buy their will still be loaded with family features, on the Paddle Sports Center pool, it will feel
“But there is a catch,” explains Burke: “Each new boat, the boat show is still designed educational sessions, hands-on activities like summer in January . And for all ages, the
exhibitor will make their promotional deals to be the great taste of summer in January . and musical entertainment . See Boat Show on page 4

Welcome to our summer!

Special If our show gets you fired up for the coming summer,

Boat Show we’ve met our goal! Yes, we’re showcasing all that Ohio

Sales Event boating and fishing offers.
But this year there’s more! The show is also set to be a unique boat sales event,
Every exhibiting dealer will be with every dealer offering major discounts, bonus equipment packages and lucrative
featuring show specials that may manufacturer incentives to make sure you’ll never save more than during this
include such things as discounted 4-DAY-ONLY SALES PROMOTION . So, if a new boat is in your
prices on boats, special bonus summer plans, you’ll love these deals!
accessory packages, low interest That’s not to say fun, which is our 67-year
rates, free services, dockage and tradition, isn’t also packed into this show . It’s our
storage specials, and many more. mid-winter cruise with all the newest power and
But, only at the show… sailboats, expanded show features, hands-
on activities, live musical entertainment and
more to give all a great day of family fun .
In addition to the hundreds of boats waiting
to welcome you aboard, you’ll tour more than

300 displays of boating and fishing accesso-
ries, marinas and clubs, service firms, nauti-

cal gifts and fashions, boating destinations and
much more .
We’ve also expanded our learning opportunities .

For example, in addition to our first-ever seminar called
“Getting Into Boating 101” for people just considering the sport, you can find out all

about kayaking, canoeing and paddle boarding in the Paddling Center and Demo
Pool; learn fishing techniques from expert skippers in clinics on two fishing seminar

stages; explore our exciting new Kids Zone; play family games on the Great Lawn;
enjoy live music at the Main Stage; sail a match-race aboard two sailing simulators;
fall in love with the one-and-only Twiggy the Water-Skiing Squirrel as she performs
with partner, Twiglet, and so much more .
More than 3 million Ohioans will go boating this summer . Yes, my family will be
out there, too . Hope we cross paths but until then, have a wonderful summer day
at the show!
Michelle L . Burke, President
Ohio Marine Trades Association